Premier Equipment Digital 2017

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In 1977, I returned from England to the
small Iowa family farm and decided to try to
raise commercial lambs.
To my surprise I found that the excellent
equipment I had used in England wasn’t
available in the USA.
So we imported enough for our own use.
Word spread. Soon we were supplying
products nationwide.
We adhere to these principles:
• The Golden Rule. We try to
treat customers and suppliers as we
would like to be treated.
• Describe products honestly. All items
have weaknesses. Potential users need to
know them.
• Specify how and when products should
and should not be used.
• Be cautious until a product has been
field-proven. Manufacturers are inclined
to exaggerate.
• Customize products to suit the needs of
the end users.
• Never stop improving our products and
our service.
• If a product does not consistently please
our customers, fix the design or stop
selling it.
That Premier’s model works is proven by
our competitors—who flagrantly copy our
ideas, designs, products and even taglines
(such as “that works”—our idea in 1988!).
That our family of customers continues to
grow each year suggests that our efforts
are appreciated.
The original 150-acre family farm remains.
In 2007 we added 2 small farms. They allow
us to better field-test and evaluate new and
current products.
On them we care for sheep, meat goats,
chickens, ducks, geese, a horse and guard
dogs—again to test products and ideas.
Best wishes to all,
Stan & Jean Potratz
Jean and Stan Potratz, owners
About Premier
Why so many depend on us…
• We listen to our customers.
Have a product idea or suggested improvement? Tell us. Many of our
products started off as a customer’s idea.
• We design many of our products.
Why do we do this? Because so much “off-the-shelf” equipment has
disappointed either us or our customers. So we continue to modify it to
enable it to work better, last longer and/or cost less. (We’re now large
enough that our manufacturers listen when we suggest changes.)
• We field-test our products, explain how to “use and
abuse” them and offer free advice via phone.
• We are famous worldwide for our info-rich catalogs,
website and phone service.
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