Premier 1 2015 Fences That Work

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1. Products unique to Premier and our resellers…
How we differ from others…
2. Field-tested products with details about how to use
(and abuse) them, supported by extensive free advice…
Flip through these pages. You’ll observe that it’s more of a “how-to” booklet
than a sales catalog. Few other supply catalogs or websites devote so much
effort toward ensuring that you know what’s involved before you place an order.
Why do we do this?
• Because we don’t like spending $$ unwisely any more than you do.
• Because, like you, we prefer suppliers with sales people who actually know
and use their own products—and are therefore able to help with questions
and concerns we might have with those products.
• Because we assume that our customers are similar to ourselves. We not
only like things that work—we want using them to be a pleasure.
02 PREMIER STORY • 1-800-282-6631
Our Philosophy…
I first used electrified netting, low-
impedance energizers and high-tensile
fences 40 years ago while working as a college
lecturer and farm manager in England.
When I returned to Iowa in 1977 the fences
on the home farm were “weary.” Modern
permanent fences and temporary fences
similar to those I had used in England were
an obvious solution. But the quality of fence
components in US stores at that time was far
behind that available to farmers overseas.
So we imported enough material to solve
our personal needs. Word spread. Soon we
were supplying products nationwide.
Premier was on its way to becoming the
full-fledged business it is today.
Our core principles…
• The Golden Rule—treat customers as we
would wish to be treated.
• Instead of sales tactics, we simply
describe all of a product’s abilities
candidly. All items have strengths and
weaknesses. State these without apology.
• Specify how and when products should
and should not be used.
• Be cautious about products until they’ve
been field-tested. Manufacturers usually
overstate their products’ abilities.
• Situations vary. Be willing to customize
products and systems to best match
users’ needs.
• Never be satisfied with either our
products or our service.
Has this approach worked?
A few years ago a European supplier
observed that “Premier was among the top
electric fence firms in the USA.”
That comment surprised us since only a few
of our products are actually assembled here.
Instead, we offer field-tested products,
worldwide sourcing, integrity, advice and
expert, caring service.
That our family of customers continues to
grow suggests our efforts are appreciated.
Jean & Stan Potratz, owners